We already sell through stockists.

We replace fragmented stockists with one accountable channel. You set pricing, you see the data, and you keep more of the margin.

Do we need a local entity?

No. OnShelf operates its own entities in every market. We act as Importer of Record and Seller of Record. You sign one contract with us; the local entity is annexed for services that need it.

Compliance in our category is slow.

We handle registration in-house across SFDA, MoHAP, FDA, HSA, NPRA, BPOM, CDSCO, Thai FDA, Philippine FDA, and Vietnam MoH. One health and wellness brand cleared three regulated markets and did $500K in year one.

How fast can we launch?

One personal-care brand went live in the US in 60 days. Another registered 24 SKUs in Indonesia and went live in 2 months. Marketplace-only launches in markets where you're already registered can be faster.

How is pricing structured?

Three fees. A selling fee as a percentage of GMV, a compliance fee per product for regulated categories, and a usage-based logistics fee. One monthly statement shows earned GMV and incurred costs side by side.

Who owns the customer data?

You do. Sell-through, customer data, and market response are reported straight to you every month.

Which categories do you work with?

Beauty and personal care, health and supplements, baby, food and beverage, home, fashion, electronics, and pets. 160+ brands across these today.

Can we start with one market?

Yes. Most brands start with one market and one channel, then add markets under the same contract.

Market access and distribution

Get your brandOnShelf.Everywhere.

Your market access partner across Southeast Asia, India and the subcontinent, the GCC, and the US. We register, import, list, and sell your brand in 14 markets. You keep the margin, the pricing, and the customer data.

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160+ brands trust us today.

Retail shelf stocked with international consumer brands

Live in 14 markets

Trusted by international brands

What we do

We take international brands from zero to category leader.

160+ brands trust us today, across beauty, health, baby, food, fashion, electronics, and home.

Markets: 14 markets across Southeast Asia, India and the subcontinent, the GCC, and the US.
We run the channels: Marketplaces, social commerce, DTC, retail shelves, and quick commerce.
We operate in-market: We import, comply, and ship as your Importer of Record. We list and sell as your Seller of Record. You keep the margin, pricing, and control.

Map of the 14 markets OnShelf operates in, across the GCC, India and the subcontinent, Southeast Asia, and the United States

Services

Full-stack market access. One partner.

Nine services, run by our own teams in-market. Pick the ones you need or take the full stack.

Compliance and regulatory

Product registration, lab testing, labeling, and renewals. Handled in-house across 10 regulators.

See the service

Import and logistics

Importer of Record, customs clearance, warehousing, and last-mile delivery from 9 distribution centers.

See the service

eCom channel setup and management

Store setup, listings, and daily operations on Shopee, Lazada, TikTok Shop, Amazon, Noon, Nykaa, and more.

See the service

Retail channel setup

Listings with pharmacy, beauty, and grocery chains. Watsons, Guardian, Sephora, Nahdi, Carrefour, and more.

See the service

Merchandising

Shelf placement, promotions, and in-store execution.

See the service

Live commerce

In-market hosts, creators, and live sessions on TikTok Shop, Shopee Live, and Lazada Live. Run from our own studios.

See the service

Creative and paid media

Market-native content and performance ads, managed daily and measured on ROAS.

See the service

Customer ops

Customer service, reviews, and returns in the local language.

See the service

Finance and reporting

One monthly statement: earned GMV, incurred costs, and sell-through data.

See the service

The OnShelf advantage

Enter new markets at speed. Keep full control.

A fully controlled distribution model. One partner for compliance, logistics, marketing, and distribution.

You stay in control

You set pricing, promotions, and positioning in every market. No middleman decisions.

You keep the margin

One accountable channel, not layers of stockists. More of the GMV stays with your brand.

Every channel, one partner

Marketplaces, social commerce, DTC, retail, and quick commerce, run from a single place.

Regulatory control in every market

We handle registration, lab testing, and renewals in-house. SFDA, MoHAP, FDA, HSA, NPRA, BPOM, CDSCO, Thai FDA, Philippine FDA, Vietnam MoH.

Direct access to your data

Customer data, sell-through, and market response are reported straight to you. Nothing sits with an intermediary.

One contract, every market

OnShelf operates its own entities in each market. You sign one contract with us for local licensing. Importer of Record, Seller of Record, compliance, warehousing, last-mile, and marketing are all under it.

Where we sell

100+ retailers. From day one.

Marketplaces

Retail

Quick commerce

Marketplaces, retail, and quick commerce, from day one.

The logistics network

Stock close to every market.

9 distribution centers across Southeast Asia, the GCC, India, and the US. Goods land, clear customs, and ship locally, with no handoffs.

Malaysia

HQ-adjacent fulfillment. Serves Malaysia domestic and runs cross-border lanes into Thailand.

Singapore

Cross-border SEA hub. Customs-cleared stock ships last-mile to Singapore and Malaysia same-day.

Indonesia

Indonesia domestic. BPOM-cleared inventory serving Southeast Asia's largest buyer base.

Philippines

Philippines domestic. FDA-registered stock fulfilled to Lazada, Shopee, and TikTok Shop.

Thailand

Thailand domestic. Thai FDA-registered stock for Shopee, Lazada, and TikTok Shop.

Vietnam

Vietnam domestic. MoH-registered inventory for Shopee, Lazada, and TikTok Shop.

UAE

GCC hub. Dubai Municipality-cleared stock fulfilled to Amazon, Noon, and quick commerce across the UAE and KSA.

India

India domestic. CDSCO-registered inventory for Nykaa, Amazon, and quick commerce.

United States

US domestic. FDA-registered stock fulfilled to Amazon FBA and TikTok Shop.

3PL and carrier partners

Where we don't run the warehouse ourselves, we run it through partners we've worked with for years.

Case studies

Proof, with numbers.

Seven brands, seven markets, seven sets of results. Three below; the rest on the case studies page.

Personal care · Malaysia to Indonesia

HYGR: BPOM, halal, and live commerce, in 2 months.

SKUs registered

months to live

120

live sessions, month 1

300+

creators, month 1

We ran registration, halal, import, and fulfillment from our Indonesia distribution center. Shopee, TikTok Shop, and Tokopedia went live on day one.

See the results

Health and wellness · UAE, KSA, Malaysia

Fast&Up: three regulated markets. $500K in year one.

$500K

year one

markets

channels

100%

regulatory approvals

Registration cleared in every market, SKUs chosen for local demand, pricing set to protect margin. Retail, marketplaces, and quick commerce launched together.

See the results

Korean beauty · Nepal

COSRX: from scattered stockists to one organized channel.

revenue

10 to 120

points of sale

months

price-aligned channel

One exclusive channel across e-commerce and retail, a coordinated launch, and price discipline that held. Coverage and a consistent brand, not a price war.

See the results

All case studies

What we do