India and the subcontinent. Inbound and outbound.
We bring international brands into India, Nepal, Bangladesh, and Sri Lanka, and we take Indian brands out to the GCC, Southeast Asia, and the US. Delhi office. CDSCO registration in-house.
4
markets
1
regulator in-house
1
distribution center
30+
brands live
The markets.
India
- Regulator
- CDSCO
- Channels we run
- Nykaa, Amazon, Flipkart, Croma, DMart, Blinkit
- Stock
- DC in India
Nepal
- Regulator
- Department of Drug Administration via partner
- Channels we run
- Organized retail and e-commerce, exclusive distribution
- Stock
- Stock via partner
Bangladesh
- Regulator
- Directorate General of Drug Administration via partner
- Channels we run
- Marketplaces and retail
- Stock
- Stock via partner
Sri Lanka
- Regulator
- NMRA via partner
- Channels we run
- Marketplaces and retail
- Stock
- Stock via partner
What we run in India and the subcontinent.
Compliance and regulatory
Product registration, lab testing, labeling, and renewals. Handled in-house across 10 regulators.
CDSCO filed in-house; Nepal, Bangladesh, and Sri Lanka through our in-market partners.
See the serviceImport and logistics
Importer of Record, customs clearance, warehousing, and last-mile delivery from 9 distribution centers.
Outbound: we take Indian brands to the GCC, SEA, and the US as Importer of Record on the other side.
See the serviceeCom channel setup and management
Store setup, listings, and daily operations on Shopee, Lazada, TikTok Shop, Amazon, Noon, Nykaa, and more.
See the serviceRetail channel setup
Listings with pharmacy, beauty, and grocery chains. Watsons, Guardian, Sephora, Nahdi, Carrefour, and more.
Exclusive, price-aligned distribution in Nepal across e-commerce and retail.
See the serviceLive commerce
In-market hosts, creators, and live sessions on TikTok Shop, Shopee Live, and Lazada Live. Run from our own studios.
See the serviceCreative and paid media
Market-native content and performance ads, managed daily and measured on ROAS.
See the serviceFinance and reporting
One monthly statement: earned GMV, incurred costs, and sell-through data.
See the serviceWhere we sell in India and the subcontinent.
Marketplaces
Retail
Quick commerce
Korean beauty 路 Nepal
COSRX: from scattered stockists to one organized channel.
revenue
points of sale
months
price-aligned channel
One exclusive channel across e-commerce and retail, a coordinated launch, and price discipline that held. Coverage and a consistent brand, not a price war.
See the resultsStock close to the buyer.
India
India domestic. CDSCO-registered inventory for Nykaa, Amazon, and quick commerce.
3PL and carrier partners
Questions about India and the subcontinent.
Get your brand OnShelf.Everywhere.
From
OnShelf.
Shams, Sharjah Media City, UAE
Contact
Sandeep Kumar
Founder and CEO