All marketsGCC

GCC. Headquartered here, registered everywhere.

Shams HQ and a Dubai office. We file SFDA, MoHAP, and Dubai Municipality registrations in-house and sell across the UAE, Saudi Arabia, and Qatar on Amazon, Noon, Namshi, Nahdi, Carrefour, and quick commerce.

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markets

regulators

distribution center

40+

brands live

The markets.

🇦🇪

UAE

Regulator: MoHAP and Dubai Municipality
Channels we run: Amazon, Noon, Namshi, 6th Street, Mumzworld, Carrefour, LuLu, Aster, Talabat, Noon Minutes
Stock: DC in UAE

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Saudi Arabia

Regulator: SFDA
Channels we run: Amazon, Noon, Namshi, Nahdi
Stock: Fulfilled from UAE hub

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Qatar

Regulator: MoPH via partner
Channels we run: Snoonu, LuLu, Carrefour
Stock: Fulfilled from UAE hub

What we run in the GCC.

Compliance and regulatory

Product registration, lab testing, labeling, and renewals. Handled in-house across 10 regulators.

SFDA and MoHAP filed in-house. Supplements and cosmetics are the categories where this matters most.

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Import and logistics

Importer of Record, customs clearance, warehousing, and last-mile delivery from 9 distribution centers.

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eCom channel setup and management

Store setup, listings, and daily operations on Shopee, Lazada, TikTok Shop, Amazon, Noon, Nykaa, and more.

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Retail channel setup

Listings with pharmacy, beauty, and grocery chains. Watsons, Guardian, Sephora, Nahdi, Carrefour, and more.

Nahdi, Carrefour, LuLu, Aster.

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Merchandising

Shelf placement, promotions, and in-store execution.

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Live commerce

In-market hosts, creators, and live sessions on TikTok Shop, Shopee Live, and Lazada Live. Run from our own studios.

Arabic and English hosts.

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Creative and paid media

Market-native content and performance ads, managed daily and measured on ROAS.

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Customer ops

Customer service, reviews, and returns in the local language.

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Finance and reporting

One monthly statement: earned GMV, incurred costs, and sell-through data.

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Where we sell in the GCC.

Marketplaces

Retail

Quick commerce

Health and wellness · UAE, KSA, Malaysia

Fast&Up: three regulated markets. $500K in year one.

$500K

year one

markets

channels

100%

regulatory approvals

Registration cleared in every market, SKUs chosen for local demand, pricing set to protect margin. Retail, marketplaces, and quick commerce launched together.

See the results