About OnShelf

Operators, not consultants.

OnShelf is a market access and distribution partner for international consumer brands. We register, import, warehouse, list, and sell across Southeast Asia, India and the subcontinent, the GCC, and the US, as Importer and Seller of Record. Founded in 2019 by operators from L'Oréal, Unilever, P&G, GSK, Kimberly-Clark, SC Johnson, Meta, and Blackmores.

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brands

markets

retailers

distribution centers

regulators in-house

SKUs managed

$0M

cross-border GMV

Started in Malaysia. Now 14 markets.

2019

OnShelf starts in Kuala Lumpur, running Shopee and Lazada stores for brands entering Malaysia.

2021

Singapore, Indonesia, and the Philippines. First distribution centers in-region. Live commerce added as TikTok Shop launches.

2023

India and the GCC. Delhi and Dubai offices open. Regulatory filing brought in-house across seven authorities.

2026

14 markets, 9 distribution centers, 160+ brands. Headquartered in Sharjah Media City, UAE, as OnShelf Trading LLC.

Founders

Four operators. 40+ years on the shelf.

We ran supply chains, marketplaces, and brand P&Ls before we ran them for other people.

Sandeep Kumar

Co-founder and CEO

Retail operations and supply chain across UAE, Malaysia, Singapore, and Thailand. Runs the operating model and the GCC.

Nimish Srivastava

Co-founder

Brand marketing and growth. Runs creative, media, and live commerce.

Sitesh Singh

Co-founder

Distribution and trade. Runs retail channels and India.

Manish Shrivastava

Co-founder

Compliance and finance. Runs regulatory and reporting.

One company. Entities in every market.

OnShelf Trading LLC contracts with the brand. Our operating entities in Malaysia, Singapore, Indonesia, the Philippines, India, the UAE, and the US import, hold licenses, and sell. They're annexed to your contract for the services that need them, which is how GMP, halal, and platform certifications sit under one agreement.