Southeast Asia. Six markets, one operator.
Where OnShelf started in 2019. We register, import, and sell across Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam, with distribution centers and live-commerce studios in-region.
6
markets
6
regulators
6
distribution centers
120+
brands live
The markets.
Singapore
- Regulator
- HSA
- Channels we run
- Shopee, Lazada, TikTok Shop, Amazon SG, FairPrice, Guardian, Watsons
- Stock
- DC in Singapore
Malaysia
- Regulator
- NPRA
- Channels we run
- Shopee, Lazada, TikTok Shop, Watsons, Guardian, Big Pharmacy, AEON, Village Grocer
- Stock
- DC in Malaysia
Indonesia
- Regulator
- BPOM and halal
- Channels we run
- Shopee, Tokopedia, TikTok Shop, Lazada, Sociolla, Indomaret, Guardian
- Stock
- DC in Indonesia
Thailand
- Regulator
- Thai FDA
- Channels we run
- Shopee, Lazada, TikTok Shop, Watsons, 7-Eleven
- Stock
- DC in Thailand
Philippines
- Regulator
- Philippine FDA
- Channels we run
- Shopee, Lazada, TikTok Shop, Zalora, Watsons, Robinsons
- Stock
- DC in Philippines
Vietnam
- Regulator
- Vietnam MoH
- Channels we run
- Shopee, Lazada, TikTok Shop, Guardian
- Stock
- DC in Vietnam
What we run in Southeast Asia.
Compliance and regulatory
Product registration, lab testing, labeling, and renewals. Handled in-house across 10 regulators.
HSA, NPRA, BPOM and halal, Thai FDA, Philippine FDA, Vietnam MoH, filed in-house.
See the serviceImport and logistics
Importer of Record, customs clearance, warehousing, and last-mile delivery from 9 distribution centers.
Singapore hub feeds Malaysia same-day; Indonesia and Philippines stocked domestically.
See the serviceeCom channel setup and management
Store setup, listings, and daily operations on Shopee, Lazada, TikTok Shop, Amazon, Noon, Nykaa, and more.
See the serviceRetail channel setup
Listings with pharmacy, beauty, and grocery chains. Watsons, Guardian, Sephora, Nahdi, Carrefour, and more.
See the serviceLive commerce
In-market hosts, creators, and live sessions on TikTok Shop, Shopee Live, and Lazada Live. Run from our own studios.
Studios in Kuala Lumpur and Jakarta.
See the serviceCreative and paid media
Market-native content and performance ads, managed daily and measured on ROAS.
See the serviceFinance and reporting
One monthly statement: earned GMV, incurred costs, and sell-through data.
See the serviceWhere we sell in Southeast Asia.
Marketplaces
Retail
Quick commerce
Personal care 路 Malaysia to Indonesia
HYGR: BPOM, halal, and live commerce, in 2 months.
SKUs registered
months to live
live sessions, month 1
creators, month 1
We ran registration, halal, import, and fulfillment from our Indonesia distribution center. Shopee, TikTok Shop, and Tokopedia went live on day one.
See the resultsStock close to the buyer.
Malaysia
HQ-adjacent fulfillment. Serves Malaysia domestic and runs cross-border lanes into Thailand.
Singapore
Cross-border SEA hub. Customs-cleared stock ships last-mile to Singapore and Malaysia same-day.
Indonesia
Indonesia domestic. BPOM-cleared inventory serving Southeast Asia's largest buyer base.
Philippines
Philippines domestic. FDA-registered stock fulfilled to Lazada, Shopee, and TikTok Shop.
Thailand
Thailand domestic. Thai FDA-registered stock for Shopee, Lazada, and TikTok Shop.
Vietnam
Vietnam domestic. MoH-registered inventory for Shopee, Lazada, and TikTok Shop.
3PL and carrier partners
Questions about Southeast Asia.
Get your brand OnShelf.Everywhere.
From
OnShelf.
Shams, Sharjah Media City, UAE
Contact
Sandeep Kumar
Founder and CEO